The Night of the Adeaters" last night, which is an annual touring showcase of some of the best (or funniest) advertising from around the world. It was held for 2 nights at Shaab Park cinema, which I had never been to before.
The crowd in attendance was mostly young, and hip, what I like to think of as Kuwait's "creative community", i.e. the majority worked in marketing or advertising... or maybe planned to do so or even wished they were! They were pretty rowdy too which added to the fun.
The evening kicked off with a "live performance" by Gubgub, the MTC-Vodafone mascot from the TV ads (MTCeeeeeeee Vodafooooone!!), who then proceeded to embarrass everyone by sucking up to the American MC, whoever he was (Americaaan, mariiine, very goooood!!).
After that, the commercials started rolling and it was one hilarious ad after the other. There were too many funny ones to list here, but standouts included ads for Luminou, a French glow-in-the-dark teddy bear (dans le noir, on peu le voir), and a few car and deodorant ads from South America, plus sore throat medication ads from the UK..... Other commercials were genuinely moving, such as ads for the blind and others against domestic violence. The Microsoft ad was beautifully executed but was too damn long. There was an entry from Kuwait for Soug Al-Mubarakiya which was beautifully shot, and a few from Lebanon as well. A few ads from African countries like Senegal and Burkina Faso were so primitive, that I wondered if they were included to laugh AT them or with them. I felt uncomfortable.... I also expected to see the hysterical 15-second Mid-Eastern Snickers ads that always air during football matches. I love those!
One thing I noticed, was that whenever an ad came on with any type of music (hip-hop, techno, Arabic etc.), the crowd would clap along wildly. You could tell they were just itching to dance or just enjoy some live, loud music every once in a while. Why the Forces of Darkness equate live music with sin and depravity is beyond me... والشرهة على اللي يحسب حسابهم
All in all.. it was an enjoyable evening although it dragged a bit too long. Good thing they had food during the break, courtesy of Domino's Pizza (yum!) otherwise I would've been very unhappy.