Yes, you read that correctly... Damascus!! It's always uplifting to see a Kuwaiti franchise elsewhere to counter the multiple franchises here, but I admit I was initially puzzled by the choice of location as much as anyone else. I then learned that up until very recently, the totalitarian Syrian government had always banned imports of foreign garments and textiles. God only knows why... Any foreign garment manufacturers wanting to do business in Syria had to operate a local plant there. Wealthy Syrians (and there are many!) hungry for luxury goods either went to Beirut for their shopping fix or traveled to Europe. Well now the government has loosened up its trade restrictions, and there is a huge gap in the market for this sort of thing.
Now let's hope Syria cleans up its act in other ways... ;-)